This campaign was launched by the Dutch Malaria Foundation on World Malaria Day 2013:

” If one out of three doses of anti-malaria drugs on the African market are fake or substandard, how can we expect to reduce the number of children dying from this terrible disease? Good drugs save lives. Fake drugs kill.

On behalf of millions of people that run this unacceptable risk every day, we say thank you.

–Dutch Malaria Foundation”

More information: FakeDrugsKill.org